LoveUp is a national movement organically created by Johnjay & Rich to spread LOVE & kindness throughout the community. The proceeds raised will be benefiting Johnjay & Rich Care for Kids Foundation. LoveUp came to be when Johnjay Van Es and Kurt Warner were having a conversation via text. When auto correct changed Kurt’s text from “love it” to “LOVE UP”… the phenomenon was born! J Group Media was given the distinct honor of creating the brand and colorful campaigns, which are gaining local and national attention as well as being embraced by some of the biggest names in Hollywood.